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Illinois Council Against Handgun Violence - "Most Dangerous Street 2"

FCB Chicago Chicago, United States

1166

This ad is part of the ACT Responsible Collection

Brand: Illinois Council Against Handgun Violence
Country: United States

Advertiser: Illinois Council Against Handgun Violence

Title	Most Dangerous Street 2
Agency	FCB Chicago
Campaign	Most Dangerous Street
Advertiser	Illinois Council Against Handgun Violence
Brand	Illinois Council Against Handgun Violence
Posted	April 2019
Story	Every day, 100 Americans are killed with guns and hundreds more are shot and injured. And the city of Chicago has one of the largest gun problems in America. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence. To start a conversation and move people to action across the country, the Illinois Council Against Handgun Violence (ICHV), in partnership with FCB Chicago, recently unveiled an art exhibit called “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.
Media Type	Print
Length	101 seconds
More Information	https://www.mostdangerousstreet.com
AI Description	The advertisement by the Illinois Council Against Handgun Violence focuses on an art installation titled "Most Dangerous Street." Set in Chicago, it uses red laser beams to represent gun violence victims, creating an immersive experience. As people walk through the area, they trigger projections of victim details, including age and gender, onto nearby walls. The setting is dark, urban, and emotionally charged, with an audio component featuring stories from victims' families, aiming to spark conversation and action against gun violence. The design emphasizes awareness and empathy, bringing to light the tragic realities faced by many in Chicago due to ongoing violence.