Illinois Council Against Handgun Violence - "Most Dangerous Street " by ANDY Awards 2020
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Illinois Council Against Handgun Violence - "Most Dangerous Street "
This ad is part of the ACT Responsible Collection
- Brand: Illinois Council Against Handgun Violence
- Country: United States
- Advertiser: Illinois Council Against Handgun Violence
| Title | Most Dangerous Street |
| Agency | FCB Chicago |
| Campaign | Most Dangerous Street |
| Advertiser | Illinois Council Against Handgun Violence |
| Brand | Illinois Council Against Handgun Violence |
| Posted | April 2019 |
| Story | Every day, 100 Americans are killed with guns and hundreds more are shot and injured. And the city of Chicago has one of the largest gun problems in America. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence. To start a conversation and move people to action across the country, the Illinois Council Against Handgun Violence (ICHV), in partnership with FCB Chicago, recently unveiled an art exhibit called “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago. |
| Media Type | Web Film |
| Length | |
| More Information | https://www.mostdangerousstreet.com |
| AI Description | The ad portrays a powerful visual installation on a street in Chicago, highlighted by red laser beams symbolizing victims of gun violence. The setting is dark and atmospheric, evoking a sense of urgency and emotional weight. As participants walk through the beams, details of victims are projected on the walls, creating an immersive experience. The audio features poignant testimonies from victims’ families, further intensifying the emotional impact. The ad aims to raise awareness about gun violence and incite action for safer communities. |
| Agency | FCB Chicago & FCBX |
| Event Production | Unit9 LA; Strictly FX |
| Chief Creative Officer | Liz Taylor |
| WW Creative Partner | Fred Levron |
| EVP, Head of Experiential | Kim DeNapoli |
| Associate Creative Director | Jack Miller |
| Sr. Copywriter | Jake Roland |
| EVP, Production | Kerry Hill |
| SVP, Executive Producer | John Bleeden |
| Producer | Domenic Caruso |
| VP, Management Director | Zach Kieltyka |
| Account Supervisor | Lauren Cartier |
| Account Supervisor | Daniel Kim |
| Account Director | Tara Reardon |
| Account Executive | Matt Bykowicz |
| Account Executive | Bianka Kristen |
| Account Executive | Lindsay Moore |
| Sr. Project Manager | David Eldred |
| Sr. Project Manager | Joey Orizczak |
| Project Manager | Kara Burghardt |
| Director, Business Analyst | Michelle Oben |
| Business Analyst | Carla Garcia |
| Technical Lead | Erik Christianson |
| Developer | Brendan White |
| EP, Director of Music | Stump Mahoney |
| Production | Lord + Thomas |
| Director | Ben Flaherty |
| Executive Producer | Dan Delaney |
| Line Producer | Noiemi Lobont |
| Director of Photography | Bryce Drobny |
| Photographer | Steven Piper |
| MoVI Operator | Myles Beeson |
| Editorial | Lord + Thomas |
| Editor | Nate Brav-McCabe |
| Executive Producer | Rene Steinkellner |
| Visual Effects / Color | Lord + Thomas |
| Colorist | Justin Orr + Caleb Hill |
| Motion Graphics | Mike Czerniuk |
| Audio | Lord + Thomas |
| Sound Designer and Mixer | Jason Ryan |
| Audio Assistant | Batsi Zesaguli |
| Producer | Alex Bartczak |