Burger King - "Burn That Ad" by ANDY Awards 2020
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Burger King - "Burn That Ad"
- Brand: Burger King
- Country: Brazil
- Advertiser: Burger King
| Title | Burn That Ad |
| Agency | DAVID |
| Campaign | Burn That Ad |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Digital |
| Length | |
| AI Description | The Burger King ad titled 'Burn That Ad' showcases a bold and interactive digital campaign using augmented reality. Filmed in urban Brazil, it encourages users to engage with competitor billboards through their Burger King app. By scanning competitor ads, viewers see those ads virtually "set on fire," clearing away to reveal a free Whopper offer. The ad highlights the use of modern technology to create a fun, interactive experience aimed at directing customers to the Burger King brand. It effectively uses bright visuals, chains of flames, and a tone of playful rebellion to stand out in the fast-food market. Emphasizing the appeal of flame-grilled burgers, the campaign blends digital novelty with traditional advertising strategies, offering a technologically innovative interaction. |
| Copywriter | Luca Trincanato |
| Art Director | Marlus Lau |
| Account Planner | Daniela Bombonato |
| Account Planner | Carolina Silva |
| Account Planner | Bruno Gomiero |
| Production Company Producer | Fabiano Beraldo |
| Production Company Producer | Fernanda Peixoto |
| Production Company Producer | Silvia Neri |
| Production Company Producer | Brunno Cunha |
| Production Company Producer | Gustavo Viola |
| Creative Director | Edgard Gianesi |
| Advertising Manager | Fernando Machado |
| Advertising Manager | Marcelo Pascoa |
| Advertising Manager | Ariel Grunkraut |
| Advertising Manager | Thais Nicolau |
| Advertising Manager | Bruna Yoshida |
| Advertising Manager | Mariana Santos |
| Advertising Manager | Stephanie Pellin |
| Account Manager | Carolina Vieira |
| Account Manager | Rafael Giorgino |
| Account Manager | Roberta Magalhães |
| Account Manager | Martina Adati |
| Executive Creative Director | Rafael Donato |
| Media Director | Marcia Mendonça |
| Media Director | Mateus Madureira |
| Media Director | Felipe Braga |
| Media Director | Renata Oliveira |
| Media Director | Silvia Sakurai |
| Media Director | Luana Paolil |
| Social Media Expert | Lucas Patrício |
| Managing Director | Sylvia Panico |
| Director | Irmãos Meirelles |
| Director of Photography (DOP) | Tuco |
| Editor | Guga Moraes |
| Editor | Daniel Crepaldi |
| Post Production | ClanSOUND |
| Sound Design Company | Jamute Staff |
| Sound | James Pinto |
| Sound | Thiago Lester |
| Sound | Anderson Soares |
| Sound | Kiki Eisenbraun |
| Sound | Sabrina Geraissate |