K Plus - "FACE/OFF" by ANDY Awards 2020
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K Plus - "FACE/OFF"
- Brand: K Plus
- Country: Thailand
- Advertiser: KASIKORNBANK
| Title | FACE/OFF |
| Agency | Grey Thailand |
| Campaign | FACE/OFF |
| Advertiser | KASIKORNBANK |
| Brand | K Plus |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Online Financial Service |
| Media Type | Television |
| Length | |
| AI Description | The ad opens with a man in a typical indoor setting, packing a suitcase, hinting at a planned journey. Suddenly, the woman with him starts changing appearances, bringing humor and surprise into the scenario. The dialogue revolves around identity and the concept of change—comparisons are made to outdated technology, like Windows 95 and the first version of Facebook, to underline how change is both constant and necessary. Despite the woman's changing appearances, identity remains constant, promoting the notion that change doesn't affect core identity. The video highlights the K Plus app's ability to adapt to users' needs, ensuring convenience in managing everyday tasks, such as paying bills or checking transactions. The tagline 'Change is awesome' reinforces the positive view on embracing change. |
| Deputy Chief Creative Officer | Asawin Phanichwatana |
| Associate Planning Director | Jongkoch Dusittanakarin |
| Project Management Director | Kanoksak Kanchanachutha |
| Senior Traffic Coordinator | Juthamas Tantated |
| Production Company | Hub Ho Hin Bangkok |
| Director | Nawapol Thamrongrattanarit |
| Cinematography | Niramon Ross |
| Producer | Nattapon Kornkaew |
| Assistant Director | Thanakrit Wongwaraphan |
| Film Art Director | Phuwanai Phangkhum |
| Casting | Surangkana Suwanjinda |
| Wardrobe / Stylist | Pacharin Surawatanapongs |
| Production Manager | Kanittha Waiyawan |
| Post Production | Patcharee Sakunrungwat |
| Editor | Chonlasit Upanigkit |
| Colorist | Chonlasit Upanigkit |
| Music Composer | Vichaya Vatanasapt |
| Sound Engineer | Nopawat Likitwong |
| Chief Executive Officer (CEO) | Kanaporn Hutcheson |
| Chairman | Thor Santisiri |
| Chief Executive Officer (CEO) | Subbaraju Alluri |
| Chief Creative Officer | Jureeporn Thaidumrong |
| Managing Director | Kanaporn Hutcheson |
| Executive Creative Director | Asawin Phanichwatana |
| Creative Director | Thanyaluck Pongacha |
| Creative Director | Jesse Wong |
| Copywriter | Sorrasak Thummakosol |
| Copywriter | Sorrasak Thummakosol |
| Art Director | Vongjino Kedjariyanon |
| Art Director | Vanalee Kraivaree |
| Art Director | Nirada Thumrat |
| Art Director | Pattaratida Ruannak |
| Art Director | Nukool Khamlert |
| Art Director | Thanjira Sansanavarnee |
| Client Services Director | Araya Preechapholkul |
| Account Manager | Ponlawat Jantip |
| Strategy Director | Jongkoch Dusittanakarin |
| Agency Producer | Nattakit Wongpakorn |
| Traffic Coordinator | Juthamas Tantated |
| Production Company | Hub Ho Hin Bangkok |