Student - "IKEA - Tittut" by ANDY Awards 2019
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Student - "IKEA - Tittut"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | IKEA - Tittut |
| Agency | School of Visual Arts |
| Campaign | IKEA - Tittut |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The IKEA - Tittut ad introduces "Tidut," an innovative mobile app designed to help children overcome their fear of monsters hiding in furniture. The ad features vibrant animations of bedrooms and IKEA furniture, transitioning to scenes where families use tablets to bring their child’s drawings of monsters to life. Through augmented reality and AI, these monsters become playful companions, engaging with children by telling bedtime stories, singing, and dancing. The ad focuses on a young boy, Tom, who creates a friendly monster named Greeny. The tone is lighthearted and imaginative, showcasing IKEA’s dedication to fostering creativity and comfort in children’s lives. |
| Creative Team | Hyei Min Park |
| Creative Team | Yerin Kim |
| Creative Team | Woo Jae Yoon |