Student - "Everytown Emma" by ANDY Awards 2019
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Student - "Everytown Emma"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Everytown Emma |
| Agency | School of Visual Arts |
| Campaign | Everytown Emma |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | This advertisement focuses on the impact of mass shootings in America, voiced by Emma Gonzalez, a survivor of the Stoneman Douglas shooting. It highlights Everytown's efforts in gun control advocacy through a new AI assistant platform called "Everytown Emma." The commercial opens with stark black-and-white visuals, depicting the grim reality of shootings and the subsequent public outcry. Emma speaks about surviving the shooting, advocating for action, and introducing the Everytown Emma platform, which helps users take steps towards gun law reform. It shows the interface of the AI assistant guiding a user on contacting state representatives and ensuring they're registered to vote. The ad uses somber music and poignant scenes of protests, aiming to inspire action through technology and community engagement. |
| Creative Team | Brian Lim |
| Creative Team | Billy Liao |