Student - "Nissan Last Words" by ANDY Awards 2019
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Student - "Nissan Last Words"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Nissan Last Words |
| Agency | Miami Ad School |
| Campaign | Nissan Last Words |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement titled "Nissan Last Words" uses a poignant narrative to emphasize the dangers of texting while driving. It starts with visuals of a driver distracted by their phone, as blurred city lights pass by their car windows. A stark message appears: "Every week, 63 people die while texting and driving." The ad then transitions to the streets, showcasing digital billboards displaying images of individuals alongside unsent messages. The setting is urban, with visuals focusing on moving vehicles, streets, and busy pedestrian areas. These billboards symbolize the "last words" of victims from texting-related car accidents. The closing frames emphasize the statement that these messages now become a public call to action for road safety, with a strong emphasis on awareness. The ad concludes with Nissan's logo accompanied by the slogan "Don't text and drive," reinforcing the brand's commitment to promoting safe driving practices. |
| Creative Team | Samar Singh |
| Creative Team | Alex Livijn Carlman |
| Creative Director | Aste Gutiérrez |
| Executive Creative Director | Al Merry |