Student - "Dark Red" by ANDY Awards 2019
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Student - "Dark Red"
- Brand: Student
- Country: Germany
- Advertiser: Wrangler
| Title | Dark Red |
| Agency | Filmakademie Baden-Württemberg |
| Campaign | Dark Red |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The ad opens with a young boy recording what appears to be a heartfelt message on a small handheld device. The visuals depict his journey through an urban environment filled with graffiti-sprayed walls. As the narrative progresses, viewers see him interacting with friends, playing with a basketball, and running through a busy setting. The atmosphere is dark and heavy, often lit with moody tones, particularly shades of red, giving a dramatic effect. As he expresses gratitude and affection for his mother through his video message, themes of change and personal growth become evident. The storyline builds up with a sense of impending transformation, possibly aligning with a larger metaphor for adolescence. There are intense moments showing a burning fire and a sequence involving a bus, leading to the end message, which involves a wordplay switching from 'vampires' to 'children,' drawing a parallel between the two and concluding with a call to action to fight blood cancer. |
| Creative Team | Eugen Merher |
| Creative Team | Philip Chrobot |
| Creative Team | Gerrit Klein |
| Creative Team | Mortimer Hochberg |