Student - "Adidas Move Collection" by ANDY Awards 2019
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Student - "Adidas Move Collection"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Adidas Move Collection |
| Agency | School of Visual Arts |
| Campaign | Adidas Move Collection |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The ad highlights the innovative collaboration between Adidas and IKEA in addressing the issue of lack of exercise among Japanese millennials. Japan ranks low in physical activity due to long working hours and high living costs leading to tiny living spaces. The 'Move Collection' transforms ordinary furniture into multifunctional gym equipment. For instance, a designer rug turns into a yoga mat, and a wooden bookend becomes a dumbbell. The ad showcases sleek visuals of urban cityscapes and modern interiors, emphasizing adaptability and efficiency. Adidas also offers 10-minute workout videos through an app, featuring its activewear, highlighting the opportunity for physical activity in limited spaces. |
| Creative Team | Billy Liao |
| Creative Team | Kotaro Matsumoto |
| Creative Team | Hajung Song |