Student - "Adidas Base_1" by ANDY Awards 2019
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Student - "Adidas Base_1"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Adidas Base_1 |
| Agency | School of Visual Arts |
| Campaign | Adidas Base_1 |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The ad showcases a vibrant celebration of hip-hop culture in China, centering on Adidas's initiative with a new Bluetooth device, Base_1. The visuals transition from traditional Chinese martial arts to modern hip-hop performances, creating a dynamic contrast. Amidst censorship challenges, the ad emphasizes how hip-hop is a crucial form of self-expression for young creators in China. With vivid imagery of streets, musicians, and Adidas's branding, it positions the brand as a supporter of creativity and cultural empowerment. Partnering with influencer PG-1, Adidas aims to bring attention back to hip-hop, fostering new cultural hubs in their stores. |
| Creative Team | Billy Liao |
| Creative Team | Yuan Sun |
| Creative Team | Christopher Victory |