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ANDY Awards

Creative Award
New York, United States
Volvo Cars - "City Safety Shoot" by ANDY Awards 2019

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TitleCity Safety Shoot
Agency
Campaign City Safety Shoot
Advertiser Volvo
Brand Volvo Cars
Date of First Broadcast/Publication 2019
Business Sector Cars
Media Type Web Film
Length
AI Description The ad explores Volvo's pioneering efforts in car safety through their City Safety System. It highlights Volvo's legacy of safety by showcasing the system's ability to detect and respond to potential accidents. Using cameras and sensors, the system automatically brakes to prevent collisions, distinguishing between humans, animals, and vehicles. To creatively present this technology, Volvo collaborated with Pulitzer Prize-winning photographer Barbara Davidson, utilizing the car's sensors as a camera to capture street scenes in Copenhagen. The result was a compelling photo exhibition depicting city life from the car’s perspective. This showcases an innovative blend of advanced technology and artistic expression, reinforcing Volvo's human-centric approach in an increasingly digital world.
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