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ANDY Awards

Creative Award
New York, United States
Shiseido - "My Crayon Project" by ANDY Awards 2019

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TitleMy Crayon Project
Agency
Campaign My Crayon Project
Advertiser Shiseido
Brand Shiseido
PostedApril 2019
Business Sector Hygiene & Personal Care Products
Media Type Web Film
Length
AI Description The "My Crayon Project" ad by Shiseido begins with children smiling and interacting in a school setting. Various scenes show them exploring a range of crayons that match diverse skin tones, breaking the traditional singular perception of 'skin color'. The Japanese term "Hada-iro", commonly associated with a single color, is challenged as students discover the uniqueness of their own skin tones. The lab scenes depict the science behind matching crayons to precise skin tones, and children joyfully identify their personalized crayon, fostering a sense of belonging and self-expression. The project encourages discussions around diversity and inclusion, highlighted by children drawing themselves and each other during collaborative art sessions. As the ad closes, the message conveys the beauty of individual differences using just crayons.
VP Exectutive Creative Director APAC
Group Executive Creative Director
Executive Creative Director
Senior Producer
Designer
Copywriter
Digital Creative
Executive Creative Director
Crayon Artist
Crayon Artist
Printing Producer
Production Company Producer
Director
Production Manager
Production Manager
Production Manager
Cameraman
Cameraman
Sound
Sound
Offline Edit
Colorist
Music
Music