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ANDY Awards

Creative Award
New York, United States
OVK/PEVR (Parents of Road Victims) - "Behind The Numbers" by ANDY Awards 2019

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TitleBehind The Numbers
Agency
Campaign Behind The Numbers
Advertiser OVK / PEVR (Parents of Child Road Victims)
Brand OVK/PEVR (Parents of Road Victims)
PostedApril 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Web Film
Length
AI Description The ad 'Behind The Numbers' by OVK/PEVR (Parents of Road Victims) highlights the personal stories behind road accident statistics in Belgium. A mother walks down an empty suburban street, reflecting on her son, Falco, who passed away in a traffic accident. Imagery and poignant narration emphasize that each statistic represents a real person, evoking a deep emotional response. The use of real-time police data to trigger radio ads, airing instantly when an accident occurs, is explained in stark, black-and-white visuals of crash sites. The message is clear: every number is a life lost, urging drivers to be more cautious. The ad concludes with a message that radio ads were recorded by real parents like Maria.
Managing Director
Regionale Coordinator NL
Regionale Coordinator FR
Executive Creative Management
Chief Creative Officer
Creative Director
Creative Director
Concept Provider
Concept Provider
Senior Creative Coach
Account Director
Account Manager
Director of Photography (DOP)
Director of Photography (DOP)
Radio Director
Radio Producer
Radio Producer