Nike - "JDI Dream Crazy" by ANDY Awards 2019
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Nike - "JDI Dream Crazy"
This ad is part of the ACT Responsible Collection
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | JDI Dream Crazy |
| Agency | Wieden + Kennedy |
| Campaign | JDI Dream Crazy |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Sportswear |
| Media Type | Integrated Media/360 Activation |
| Length | |
| AI Description | The Nike ad titled "JDI Dream Crazy" features controversial footage and imagery centering around Colin Kaepernick, known for taking a knee during the national anthem as a protest against police brutality. The ad showcases scenes of people burning Nike shoes as a form of protest against the company's stance, interspersed with clips of various athletes defying odds and challenging norms. There's extensive media coverage within the ad, including tweets from high-profile figures questioning Nike’s decision. The campaign, reflective of Nike's message of empowerment and embracing risks, emphasizes belief and sacrifice with the iconic phrase: "Believe in something, even if it means sacrificing everything." Featuring diverse athletes and inspirational messages printed on urban landscapes, the ad highlights themes of courage and change, pushing for dream realization despite the obstacles. The video culminates with a powerful reinforcement of Nike's slogan, "Just Do It," underlining the brand's ethos of achieving the extraordinary. |
| Special Effects / VFX | A52 |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan O'Rourke |
| Creative Director | Chris Groom |
| Creative Director | Antony Goldstein |
| Copywriter | Dylan Lee |
| Copywriter | Alex Romans |
| Art Director | Sara Phillips |
| Design Lead | Joan Comellas |
| Executive Producer | Jake Grand |
| Executive Producer | Krystle Mortimore |
| Production Company Producer | Katie McCain |
| Production Company Producer | Shelley Eisner |
| Associate Producers | Kacey Klonsky |
| Associate Producers | Emily Knight |
| Associate Producers | Candice Harbour |
| Strategic Planner | Andy Lindblade |
| Strategic Planner | Nathan Goldberg |
| Business Affairs | Alicia Willett |
| Business Affairs | Maureen Doyle |
| Account Manager | André Gustavo |
| Account Manager | Luiza Prata Carvalho |
| Account Manager | Mike Waywell |
| Account Manager | William Frazier |
| Media Comms Planning | Daniel Sheniak |
| Media Comms Planning | Reme DeBisschop |
| Media Comms Planning | Ryan Craven |
| Media Comms Planning | Vivian Zhang |
| Media Comms Planning | Geoff Scoones |
| Media Comms Planning | Graham Wallace |
| Creative Manager | Zilla Peoples |
| Design Studio Manager | Alicia Kuna |
| Design Studio Producer | Brian Troyer |
| Studio Designers | Mitch Wilson |
| Studio Designers | Cathy Ormerod |
| Studio Designers | Rob Mumford |
| Studio Designers | Beth Schuenemann |
| Studio Designers | Liliya Dru |
| Studio Retouching | Frazer Goodbody |
| Studio Retouching | Saskia Thomson |
| Print Producer | Denise Hanggi |
| Print Producer | Kristin Holder |
| Art Producer | Shani Storey |
| Art Producer | Tedi Tsuruda |
| Broadcast Traffic Manager | Tim Bell |
| Broadcast Traffic Manager | María Hernández |
| Production Company | Park Pictures |
| Directors | Lance Acord |
| DPs | Lance Acord |
| Directors | Emmanuel Chivo Lubezki |
| DPs | Emmanuel Chivo Lubezki |
| Directors | Christian Weber |
| DPs | Christian Weber |
| Executive Producer | Jackie Kelman-Bisbee |
| Executive Producer | Scott Howard |
| Head of Production | Anne Bobroff |
| Line Producer | Caroline Kousidonis |
| Line Producer | James Graves |
| Line Producer | Gabrielle Yuro |
| Editing Company | Joint NY |
| Editor | Peter Wiedensmith |
| Editor | Lauren Dellara (Rock Paper Scissors) |
| Executive Post Producer | Leslie Carthy |
| Post Production | Kathleen Russell |
| Assistant Editors | Dylan Sylwester |
| Assistant Editors | Kristy Faris |
| Assistant Editors | Trevor Schulte |
| Special Effects / VFX | Patrick Murphy |
| Head of 3D | Kirk Shintani |
| Special Effects / VFX | Michael Steinmann |
| 2d Vfx Artists | Patrick Murphy |
| 2d Vfx Artists | Jesse Monsour |
| 2d Vfx Artists | Stefan Gaillot |
| 2d Vfx Artists | Brendan Crockett |
| 2d Vfx Artists | Shahana Khan |
| 2d Vfx Artists | Mike Vaglienty |
| 2d Vfx Artists | Enid Dalkoff |
| Director of Production | Matt Hunnicutt |
| Director of Production | Mike Davidson |