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ANDY Awards

Creative Award
New York, United States
Kraft Heinz Country Time Lemonade - "Legal-ade" by ANDY Awards 2019

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TitleLegal-ade
Agency
Campaign Legal-ade
Advertiser Kraft Foods, Inc.
Brand Kraft Heinz Country Time Lemonade
PostedApril 2019
Business Sector Beverages
Media Type Web Film
Length
AI Description The 'Legal-ade' advertisement by Kraft Heinz Country Time Lemonade, crafted by Leo Burnett Chicago, features a community-oriented campaign to support children running lemonade stands. It begins with children expressing disappointment after facing fines and shutdowns due to lack of permits. The ad highlights the iconic American tradition of lemonade stands. It then introduces 'Country Time Legal-Ade,' a legal defense fund created to assist with fines and permits for these young entrepreneurs. The visual theme is nostalgic, capturing the essence of neighborhood lemonade stands. It showcases news coverage and media appearances that spread the message. The ad balances humor and earnest advocacy, aiming to rally community support and solidarity.
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