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ANDY Awards

Creative Award
New York, United States
Domino's Pizza - "Paving for Pizza" by ANDY Awards 2019

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TitlePaving for Pizza
Agency
Campaign Paving for Pizza
Advertiser Domino's Pizza
Brand Domino's Pizza
PostedApril 2019
Business Sector Restaurants & Fast Food
Media Type Web Film
Length
AI Description The Domino's "Paving for Pizza" campaign highlights the innovative initiative where the company decided to repair potholes across America to protect their pizzas during delivery. The advertisement begins by showcasing scenes of damaged roads, emphasizing the common experience of potholes affecting transit. The narrator explains the motivation behind the campaign, highlighting the extraordinary commitment to their customers. The ad displays community involvement through scenes of interactive online nominations for towns requiring road repairs. Multiple media reports and social media comments acknowledge Domino's dedication, capturing widespread attention. In a sequence, workers in high-visibility gear and hard hats pave the roads, ensuring smooth deliveries. The ad concludes with a classic pizza and the slogan “Oh yes we did,” reinforcing the brand's promise of delivering quality not only in food but in service to the community. This ad effectively uses a mix of humor and practicality to create a memorable message.