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Creative Award
New York, United States
Burger King - "Bloody Nightmares" by ANDY Awards 2019

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TitleBloody Nightmares
Agency
Campaign Bloody Nightmares
Advertiser Burger King
Brand Burger King
PostedApril 2019
Business Sector Restaurants & Fast Food
Media Type Web Film
AI Description The Burger King ad campaign 'Bloody Nightmares' celebrates Halloween with a unique horror theme. It features limited-edition ketchup packets designed with monstrous characters, reminiscent of horror comic art. Each packet depicts a terrifying monster such as a mummy, werewolf, or zombie, splattered with blood-like ketchup. The visuals are vividly colorful yet sinister, playing on Halloween's dark themes. The ad showcases these packets as collector's items, emphasizing the creativity and collaboration with comic book artist Francesco Francavilla. It's a playful take on the horror genre, blending humor and fear to appeal to a wide audience interested in both food and festive fun. The campaign invites diners to 'rip some heads open,' adding an element of surprise and intrigue, aligning with the Halloween spirit.
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Global Business Director
Head of PR
Production Company Producer
Production Company Producer
Illustrator
Photography / Illustration
Global Chief Marketing Officer
Head of Global Brand Marketing