American Express - "Jersey Assurance" by ANDY Awards 2019
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American Express - "Jersey Assurance"
- Brand: American Express
- Country: United States
- Advertiser: American Express
| Title | Jersey Assurance |
| Agency | Momentum Worldwide |
| Campaign | Jersey Assurance |
| Advertiser | American Express |
| Brand | American Express |
| Posted | April 2019 |
| Business Sector | Credit Cards |
| Story | American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase. |
| Media Type | Web Film |
| Length | |
| AI Description | The ad features two main visual elements: a magazine with sports content and an open letter format addressed to NBA stars. The Jersey Assurance service is emphasized, offering fans a way to replace jerseys if their favorite players change teams within 90 days. The tone is supportive and resonates with the sports community. The design is modern, with a focus on the partnership between American Express, the NBA, and Fanatics to deliver this unique service. The open letter invites NBA players to inform their fans about this service, highlighting American Express's commitment to customer satisfaction and community support. |
| PR Agency | PMK•BNC |
| Digital Agency | Digitas |
| Media Agency | MindShare |
| Production Company | Hungry Man |
| Content Edit House | Rock Paper Scissors |
| Content Production | Versus |
| EVP Global Account Director | Christine Shoaf |
| Chief Creative Officer | Omid Farhang |
| Executive Creative Director | James Robinson |
| SVP Director of Production | Spring Clinton |
| VP Director | Ian Fettinger |
| VP Creative Director | Bharat Kumar |
| VP Creative Director | Marcelo Ramirez |
| Director Strategy | Dane Jensen |
| Associate Creative Director | Greg Tatum |
| Senior Account Manager | Ron Beach |
| Senior Copywriter | Bob Tallman |
| Art Director | Christie Kim |
| Art Director | James Barrett |
| Producer Content | Robert Mulligan |
| Project Manager | Samantha Nesto |
| Studio Production Manager | Richard Difuria |
| Account Executive | Hallie Murdock |
| Agency | 9Letters |