andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
AIG - "PRIDE JERSEY" by ANDY Awards 2019

Filter results by

TitlePRIDE JERSEY
Agency
Campaign PRIDE JERSEY
Advertiser AIG Japan
Brand AIG
PostedApril 2019
Business Sector Sportswear
Media Type Web Film
Length
AI Description The AIG 'Pride Jersey' ad promotes diversity and inclusion within sports and society. It opens with a gritty portrayal of traditional locker rooms, symbolizing old stereotypes. Featuring renowned rugby team All Blacks, the ad highlights collaboration with AIG to launch a groundbreaking Pride jersey. This unique jersey, when stretched, reveals the rainbow colors of the LGBTQ community, symbolizing unity. The ad emphasizes that blending all colors forms black, reinforcing that diversity strengthens. Influencers and sports icons wear the jersey, spreading the message far beyond the stadium, into the streets and public spaces. Various athletes share personal struggles against stereotypes and discrimination, creating an emotional impact. The ad concludes by showing crowds in a parade, celebrating pride and unity, with a powerful hashtag: #DiversityIsStrength. This campaign underlines AIG Japan's commitment to tackling discrimination, promoting that true strength lies in accepting diversity and inclusion.
Production Company
Creative Director
Copywriter
Copywriter
Art Director
Account Planner
Account Planner
Chief Creative Officer
Designer
Account Director
Account Director Head of Digital Design
Art Director
Account Supervisor
Account Supervisor
Account Supervisor
Strategic Planner
Creative Director
Strategic Planning Director
Strategic Planning Director
Director
Director of Photography (DOP)
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Manager
Production Manager
Production Manager
Production Manager
Production Manager