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ANDY Awards

Creative Award
New York, United States
- "The Sending Machine" by ANDY Awards 2019

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TitleThe Sending Machine
Agency
Campaign The Sending Machine
Advertiser
Brand
Date of First Broadcast/Publication 2019 / 2
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Digital
Length
AI Description The ad introduces 'The Sending Machine,' an innovative vending machine designed to facilitate donations to food banks. The problem of food scarcity in the UK is highlighted through statistics and statements about rising demand and struggling communities. Narrated by Debbie Pemberton, Programme Manager at First Love Foundation, the ad emphasizes the challenges faced by food banks, such as mismatched donations and lack of awareness among potential donors. The machine provides an efficient solution by allowing people to donate needed items using contactless payments, guided by live updates from the food bank. This new technology bridges the gap between communities and food charities, providing more nutritious meals to those in need. The visuals alternate between the vending machine in action, community members using it, and interviews with charity workers discussing its positive impact.
Chief Design Officer EMEA
Creative Director
Creative Director
Strategic Lead
Technology Lead
Tech Development
Tech Development
Branding
Production
Visual Design
Experience Design
Motion
CSR Lead
Corporate Sponsor
Production Designer
Animation Imageynation