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ANDY Awards

Creative Award
New York, United States
Gillette - "We Believe" by ANDY Awards 2019

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TitleWe Believe
Agency
Campaign The Best A Man Can Get 2019
Advertiser Procter & Gamble
Brand Gillette
Date of First Broadcast/Publication 2019 / 1
Business Sector Shaving
Media Type Television
Length
Soundtrack Reach Out
AI Description The 'We Believe' ad by Gillette focuses on challenging traditional masculine stereotypes. It highlights issues like bullying, sexual harassment, and toxic masculinity. The ad interweaves powerful visuals of boys and men in various activities, demonstrating situations that promote negative and positive behavior. It also includes snippets of news coverage and public figures discussing social issues. Through scenes of men transforming into role models who stand for respect and accountability, the ad encourages a shift in cultural norms. The key message is to redefine what it means to be the best a man can be, promoting empathy and holding each other accountable. The ad is accompanied by a soundtrack of 'Reach Out' and concludes with the brand’s call to action towards positive change.
Special Effects / VFX
Worldwide Chief Creative Officer
Deputy Chief Creative Officer
Executive Creative Director
Group Creative Director
Production Company
Director
Creative Director
Director of Photography (DOP)
Executive Producer
Editing Company
Editor
Editor
Lead VFX
Colorist
Audio Post Production
Sound Engineer
Music