andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
IKEA - "Museum of Romanticism" by ANDY Awards 2019

Filter results by

TitleMuseum of Romanticism
Brief"Whatever your living room's like, there's always space for Ikea." To test this theory, Ikea furniture was installed in the one place it was likely to stand out: the Museum of Romanticism in Madrid, dedicated to the art of the late 18th century. Online and in real life, visitors were challenged to find the "hidden" pieces of Ikea furniture among the antiques.
Agency
Campaign Museum of Romanticism
Advertiser IKEA
Brand IKEA
PostedNovember 2018
Business Sector Home Appliances, Furniture & Gardening
Story x
Media Type Ambient
AI Description In this creative IKEA advertisement, the setting is the esteemed Museum of Romanticism in Spain. The ad plays with the museum's classical ambiance by introducing contemporary IKEA furniture subtly among the antique pieces. The visuals show traditional rooms with paintings and luxurious decor, while modern IKEA items, such as chairs and rugs, are discreetly placed, challenging viewers to identify them. The campaign invites participation through a game-like interaction: visitors are encouraged to spot items not belonging to the period. Significant cultural engagement and social media activity are highlighted, indicating the campaign's wide-reaching influence. Captions emphasize IKEA’s modern functionality contrasted with the classical setting, creating a juxtaposition between different styles. The ad suggests that IKEA furniture can seamlessly fit into any home environment, regardless of style.
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Copywriter
Copywriter
Art Director
Art Director
Production Company
Director
Client Contact
Account Management Team
Account Management Team
Account Management Team
Account Management Team