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ANDY Awards

Creative Award
New York, United States
Country Time - "Country Time Legal-Ade" by ANDY Awards 2019

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TitleCountry Time Legal-Ade
Agency
Campaign Country Time Legal-Ade
Advertiser KraftHeinz
Brand Country Time
Date of First Broadcast/Publication 2018 / 6
Business Sector Food
Media Type Digital
Length
AI Description The advertisement for Country Time Legal-Ade features a problem facing kids around the country: getting busted for running lemonade stands due to archaic laws requiring permits. The ad highlights a real-life instance where a young girl, Autumn Thomason, had her stand shut down. It showcases the issue by sharing news headlines and personal stories, emphasizing the unfairness of the situation. Country Time introduces 'Legal-Ade', a solution to help kids with legal aid against fines and permit requirements, aiming to restore the right to run a lemonade stand. The ad features children showcasing colorful lemonade stands and a team of suited adults as part of Legal-Ade, standing proudly and ready to fight against the laws. The tagline "Tastes like justice" encapsulates the justice-oriented theme. The background is bright and cheerful, matching the playful nature of childhood entrepreneurship.