| Title | Coma - episode 3 |
| Agency | AlmapBBDO |
| Campaign | Endless Stories |
| Advertiser | Getty Images |
| Brand | Getty Images |
| Date of First Broadcast/Publication | 2019 / 6 |
| Business Sector | Advertising & Communication |
| Tagline | coma.getty images. endless stories |
| Media Type | Web Film |
| Length | |
| More Information | https://gettyimagescoma.com/ |
| AI Description | The ad, part of the Getty Images 'Coma' series, tells a poignant story about life, loss, and redemption. It maintains a nostalgic aesthetic, moving gracefully between sepia-toned memories and present-day scenes. The narrative centers on a father's reflections while in a coma, as he reminisces about his son, his own experiences, and a tragic fire during his time as a fireman. Despite his sorrow and regret for past opportunities lost, there is an underlying theme of hope and reconciliation, particularly as he realizes his selfless actions saved his son's life. The storytelling is rich with emotion, capturing the essential elements of sacrifice, love, and forgiveness. Imagery of nature, childhood moments, and healthcare settings intertwine to present a spectrum of human life experiences. The background score supports the narrative's emotional depth, adding weight to the quiet moments of reflection and revelation. |
| Photography / Illustration | Getty Images |
| Executive Creative Director | Bruno Prosperi |
| Executive Creative Direction | Bruno Prosperi |
| Chief Creative Officer | Luiz Sanches |
| Partner CCO | Luiz Sanches |
| Partner | Luiz Sanches |
| Digital Creative Director | Luciana Haguiara |
| Copywriter | Pedro Corbett |
| Account Planner | Cintia Gonçalves |
| Accounts Services | Filipe Bartholomeu |
| Executive Director | Ingrid Raszl |
| Editor | Danilo Abraham |
| Editing Company | Danilo Abraham |
| Production Coordination | Paula Macedo |
| Sound Production | Punch Audio |
| Agency Producer | Diego Villas Boas |
| Agency TVC Production | Diego Villas Boas |
| Executive Producer | Guilherme Passos |
| Executive Production | Guilherme Passos |
| Agency TVC Production | Vera Jacinto |
| Chief Strategic Officer | Cintia Gonçalves |
| Partner | Cintia Gonçalves |
| Editing Company | Victor Cohen |
| Technology Director | Eduardo Bruschi |
| Agency Technology Director | Eduardo Bruschi |
| UX Designer | Caroline Kayatt |
| Editor | Fernanda Cardoso |
| Digital Creative Director | Pedro Burneiko |
| Client Supervisor | Nathalia Chaves |
| Account Manager | Nathalia Chaves |
| Advertising Manager | Gene Foca |
| Advertising Manager | Paige McCrensky |
| Advertising Manager | Elvira Cameriere |
| Advertising Manager | Natália Moraes |
| Copywriter | Pedro Corbett |
| Production Coordination | Rogério Maestro |
| Agency TVC Production | Tatiana Martins |
| Production Company Producer | Cristiano Pinheiro |
| Sound Producer | Cristiano Pinheiro |
| Copywriter | Bruno Bizuti |
| Art Director | Eduardo Macedo |
| Designer | Cezar Arai |
| MOTION DESIGN | Francisco Andrade |
| Francisco Andrade | |
| MOTION DESIGN | Letícia Cardenuto |
| Letícia Cardenuto | |
| Image research | Guilherme Ifanger |
| Executive Production | Carolina Junqueira |
| Executive Production | Camila Martinez |
| Account Manager | Lili D. Aragoni |
| Coordination | Cristiane Oliveira e Karina Coviello |
| Project Manager | Danubia Fujita |
| Account Manager | Ana Clara |
| Account Manager | Felipe Elias Oliveira |
| Media Director | Carla Duriguetto |
| Media Director | Priscila Sato |
| Business Intelligence | Caio Cesar Costa |
| Business Intelligence | Silva |
| Advertising Manager | Kjelti Kellough |
| Sound Production Company | PUNCH Áudio |
| Production Company | Stink Films |
| Post Production | Stink Films |
| Colorist | Stink Films |
| Production Company | Stink Films |
| Direction | Squarehead |
| Director | Squarehead |
| Editor | Squarehead |
| Editing Company | Squarehead |
| Digital Production | Slickland |