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ANDY Awards

Creative Award
New York, United States
Getty Images - "Coma - episode 2" by ANDY Awards 2019

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TitleComa - episode 2
Agency
Campaign Endless Stories
Advertiser Getty Images
Brand Getty Images
Date of First Broadcast/Publication 2019 / 6
Business Sector Advertising & Communication
Tagline Coma
Media Type Web Film
Length
More Information https://gettyimagescoma.com/
AI Description The advertisement from Getty Images, titled "Coma - episode 2," crafted by AlmapBBDO, personifies the inner thoughts of a man in a coma. Set in a hospital, the video follows the man reflecting on his life and mistakes, particularly a fire he once set. The ad juxtaposes scenes of dramatic real-life situations like hospital procedures with personal and provocative narrations. Throughout the film, life events roll out as memories—some joyous like birthdays and some dramatic like the fire incident. The narrative twists with revelations about a potential heroic angle, where the protagonist went back to save more lives. The video concludes with a scene of medical urgency and ambiguity between life and death, portraying the theme of redemption and regret.
Photography / Illustration
Executive Creative Director
Executive Creative Direction
Chief Creative Officer
Partner CCO
Partner
Digital Creative Director
Copywriter
Account Planner
Accounts Services
Executive Director
Editor
Editing Company
Production Coordination
Sound Production Punch Audio
Agency Producer
Agency TVC Production
Executive Producer
Executive Production
Agency TVC Production
Chief Strategic Officer
Partner
Editing Company
Technology Director
Agency Technology Director
UX Designer
Editor
Digital Creative Director
Client Supervisor
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Copywriter
Production Coordination Rogério Maestro
Agency TVC Production
Production Company Producer
Sound Producer
Copywriter
Art Director
Designer
MOTION DESIGN
MOTION DESIGN
Image research
Executive Production
Executive Production
Account Manager
Coordination
Project Manager
Account Manager
Account Manager
Media Director
Media Director
Business Intelligence
Business Intelligence
Advertising Manager
Sound Production Company
Production Company
Post Production
Colorist
Production Company
Direction
Director
Editor
Editing Company
Digital Production