Nike - "Shaquem Griffin" by ANDY Awards 2019
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Nike - "Shaquem Griffin"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Shaquem Griffin |
| Agency | Wieden + Kennedy |
| Campaign | Dream Crazier |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Sportswear |
| Media Type | Billboard |
| Length | |
| AI Description | The Nike advertisement featuring Shaquem Griffin depicts the athlete in action on the football field, wearing his helmet and sports gear. The image, presented in black and white, highlights Griffin's focused and determined expression as he appears to push forward with intensity. Overlaying the image is a bold line that reads, "Who would ever think a kid like me would go pro? Me." This statement emphasizes self-belief and triumph over adversity. At the bottom, the iconic Nike swoosh logo accompanies the tagline "Just do it.", reinforcing the brand's philosophy of empowerment and perseverance. The overall aesthetic emphasizes grit, resilience, and the power of dreaming big, with Griffin exemplifying an inspiring figure in sports characterized by his journey to professional football despite being born with a physical challenge. |
| Editing Company | Joint Editorial House |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan O'Rourke |
| Copywriter | Alex Romans |
| Copywriter | Emma Barnett |
| Art Director | Alex Romans |
| Art Director | Emma Barnett |
| Broadcast Producer | Shelley Eisner |
| Production Coordinator | Cole Davenport |
| Executive Producer | Jake Grand |
| Executive Producer | Krystle Mortimore |
| Head of Production | Matt Hunnicutt |
| Head of Production | Mike Davidson |
| Business Affairs | Emily Kahn |
| Business Affairs | Laura Caldwell |
| Director of Business Affairs | Amber Lavender |
| Group Brand Director | André Gustavo |
| Brand Director | Luiza Prata Carvalho |
| Brand Manager | Tim Carpenter |
| Brand Executive | William Frazier |
| Gloal Group Strategy Director | Andy Lindblade |
| Brand Strategy Director | Nate Goldberg |
| Global Media Director | Daniel Sheniak |
| Media Director | Reme DeBisschop |
| Associate Media Director | Emily Graham |
| Media Supervisor | Stephanie Campbell |
| Media Planner | Vivian Zhang |
| Assistant Media Planner | James Ramseur |
| Designer | Rob Mumford |
| Retoucher | Frazer Goodbody |
| Creative Manager | Zilla Peoples |
| Traffic Manager | Tim Bell |
| Traffic Manager | Marie Hernandez |
| Production Company | Somesuch |
| Managing Director | Sally Campbell |
| Managing Director | Tim Nash |
| Director | Kim Gehrig |
| Executive Producer | Nicky Barnes |
| Line Producer | Suzie Grenne-Tedesco |
| Director of Photography (DOP) | James Laxton |
| Head of Production | Laura Hegarty |
| Production Supervisor | Courtney Nolen |
| Assistant Producer | DeeAhna Hernandez |
| Editor | Peter Wiedensmith |
| Assistant Editor | Vanessa Yuille |
| Assistant Editor | Trevor Schulte |
| Assistant Editor | Kristy Faris |
| Actor / Celebrity | Serena Williams |