Nike - "Ibtihaj Muhammad" by ANDY Awards 2019
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Nike - "Ibtihaj Muhammad"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Ibtihaj Muhammad |
| Agency | Wieden + Kennedy |
| Campaign | Dream Crazier |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Sportswear |
| Media Type | Billboard |
| Length | |
| AI Description | The Nike ad features a powerful image of a female fencer, identified as Ibtihaj Muhammad, captured in a moment of victorious celebration. She is holding her fencing helmet while still in her full athletic gear, expressing triumph through her body language. The background is pitch black, making her figure and emotions stand out prominently. The text "Be the hero you didn’t have" is emblazoned across the image, with the iconic Nike slogan "Just do it" placed below the athlete. The image captures a sense of determination and empowerment, celebrating athletic prowess and individual courage. It resonates with themes of breaking barriers and being an inspirational figure. |
| Editing Company | Joint Editorial House |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan O'Rourke |
| Copywriter | Alex Romans |
| Copywriter | Emma Barnett |
| Art Director | Alex Romans |
| Art Director | Emma Barnett |
| Broadcast Producer | Shelley Eisner |
| Production Coordinator | Cole Davenport |
| Executive Producer | Jake Grand |
| Executive Producer | Krystle Mortimore |
| Head of Production | Matt Hunnicutt |
| Head of Production | Mike Davidson |
| Business Affairs | Emily Kahn |
| Business Affairs | Laura Caldwell |
| Director of Business Affairs | Amber Lavender |
| Group Brand Director | André Gustavo |
| Brand Director | Luiza Prata Carvalho |
| Brand Manager | Tim Carpenter |
| Brand Executive | William Frazier |
| Gloal Group Strategy Director | Andy Lindblade |
| Brand Strategy Director | Nate Goldberg |
| Global Media Director | Daniel Sheniak |
| Media Director | Reme DeBisschop |
| Associate Media Director | Emily Graham |
| Media Supervisor | Stephanie Campbell |
| Media Planner | Vivian Zhang |
| Assistant Media Planner | James Ramseur |
| Designer | Rob Mumford |
| Retoucher | Frazer Goodbody |
| Creative Manager | Zilla Peoples |
| Traffic Manager | Tim Bell |
| Traffic Manager | Marie Hernandez |
| Production Company | Somesuch |
| Managing Director | Sally Campbell |
| Managing Director | Tim Nash |
| Director | Kim Gehrig |
| Executive Producer | Nicky Barnes |
| Line Producer | Suzie Grenne-Tedesco |
| Director of Photography (DOP) | James Laxton |
| Head of Production | Laura Hegarty |
| Production Supervisor | Courtney Nolen |
| Assistant Producer | DeeAhna Hernandez |
| Editor | Peter Wiedensmith |
| Assistant Editor | Vanessa Yuille |
| Assistant Editor | Trevor Schulte |
| Assistant Editor | Kristy Faris |
| Actor / Celebrity | Serena Williams |