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ANDY Awards

Creative Award
New York, United States
Getty Images - "Coma - Episode 1" by ANDY Awards 2019

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TitleComa - Episode 1
Agency
Campaign Endless Stories
Advertiser Getty Images
Brand Getty Images
Date of First Broadcast/Publication 2019 / 6
Business Sector Photography
Media Type Web Film
Length
AI Description "Coma - Episode 1" by Getty Images, created by AlmapBBDO in 2019, is a dramatic visual exploration of memory and identity. The ad opens with black-and-white images, fading into a narrative centered around a male persona named David who is in a coma. The narrative’s tone is surreal, interspersed with sounds and dialogues of nurses and doctors, and background noises like taps dripping and a heart monitor beeping. We see glimpses of David's past, conveyed through vintage photos and scenes: a young child playing, hospital settings, and firefighters battling an arson-related blaze. The ad creatively depicts the gray zone between coma and consciousness, where David’s fragmented memories blend with his imagination, including surreal elements like clowns and abstract scenes. As he begins to regain his memories, confusion and fear intensify, climaxing with the shocking revelation of his criminal past. Despite the somber themes, the ad intriguingly blurs the lines between reality and imagination, leaving viewers to contemplate the complexity of human consciousness.
Photography / Illustration
Executive Creative Director
Executive Creative Direction
Chief Creative Officer
Partner CCO
Partner
Digital Creative Director
Copywriter
Account Planner
Accounts Services
Executive Director
Editor
Editing Company
Production Coordination
Sound Production Punch Audio
Agency Producer
Agency TVC Production
Executive Producer
Executive Production
Agency TVC Production
Chief Strategic Officer
Partner
Editing Company
Technology Director
Agency Technology Director
UX Designer
Digital Creative Director
Client Supervisor
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Copywriter
Production Coordination Rogério Maestro
Agency TVC Production
Production Company Producer
Sound Producer
Copywriter
Art Director
Designer
MOTION DESIGN
MOTION DESIGN
Image research
Executive Production
Executive Production
Account Manager
Coordination
Project Manager
Account Manager
Account Manager
Media Director
Media Director
Business Intelligence
Business Intelligence
Advertising Manager
Sound Production Company
Production Company
Post Production
Colorist
Production Company
Direction
Director
Editor
Editing Company
Digital Production