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ANDY Awards

Creative Award
New York, United States
AT&T - "Train" by ANDY Awards 2019

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TitleTrain
Agency
Campaign More For Your Thing
Advertiser AT&T Inc.
Brand AT&T
Date of First Broadcast/Publication 2019 / 5
Business Sector Telecommunications Services
Story A train chuffs through the Wild West. Cut to a group of bandits further down the track, laying sticks of dynamite. Back in the train cabin, the conductor sees what's going on: “They’re blowing the track!” The brakes screech but the dynamite explodes and the train derails. When the dust settles, the locomotive's “face” comes to life, and the film becomes a stop-motion animation. The train sings a chirpy song as it gets back onto the tracks. With AT&T's unlimited plans, you can watch everything from westerns to family films.
Media Type Television
Length
AI Description The AT&T ad titled 'Train' starts in the Wild West, showcasing a steam train winding its way through a desert landscape. Suddenly, a gang of bandits is seen planting dynamite along the tracks, aiming to derail the train. The conductor, noticing the danger, attempts to stop, but the dynamite goes off, sending the train off the tracks. As the dust settles, the scene magically transforms into a vibrant stop-motion animation. The sentient locomotive smiles and sings a lively tune while energetically jumping back onto the tracks. The ad promotes AT&T's unlimited plans with the assurance that such entertaining content can be enjoyed seamlessly. Through its whimsical animation and comedic turmoil, the ad conveys a sense of endless possibilities, resilience, and fun.
Production Company
Editing Company
Grade
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Creative Director
Creative Director
Business Manager
Group Executive Creative Director
Group Executive Producer
Communications Planning Director
Director of Project Management
Account Director
CHIEF CREATIVE OFFICER WORLDWIDE
Director of Integrated Production
Managing Director
Executive Producer
Director
Director of Photography (DOP)
Production Company Producer
Executive Producer
Vice President (VP)
Executive Producer
President
Production Designer
Editor
Assistant Editor
Production Company Producer
Production Company Producer
Executive Producer
Colorist
Colorist
Colorist
Production Company Producer
Lead Animator
Coordinator
VFX Producer
Lead Flame Artist
Special Effects / VFX
FX LEAD
CG Supervisor
Senior Producer
Executive Producer
Executive Producer