Shiseido - "The Party Bus" by ANDY Awards 2019
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| Title | The Party Bus |
| Agency | Shiseido Creative Division |
| Campaign | The Party Bus |
| Advertiser | Shiseido |
| Brand | Shiseido |
| Posted | April 2019 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Television |
| Length | |
| AI Description | The Shiseido ad titled "The Party Bus" takes us on an eclectic journey through a vibrant, futuristic party scene. Set on a bus illuminated with colorful and neon lights, a diverse group of characters are seen enjoying the rhythm, dancing, and interacting joyfully. The visual storytelling includes elements like hands touching, animated expressions, and tearful yet joyful moments, all emphasizing emotions and personal connections. The brand, Shiseido, is subtly integrated with the appearance of makeup, especially lipstick, highlighting themes of beauty and self-expression. The ad narrates the feelings of freedom and individuality, with a background song resonating with themes of empowerment and authenticity. The imagery oscillates between dreamy sequences and lively celebrations, wrapping up in a striking frame as the slogan "Make up your own story" resonates, encouraging viewers to embrace their unique narratives. |
| Production | Tower Film |
| Creative Director | Masato Kosukegawa |
| Production Company Producer | Mika Ishii |
| Production Company Producer | Yoshito Imai |
| Production Company Producer | Masahiro Kijima |
| Line Producer | Kenji Nishina |
| Copywriter | Aya Ueki |
| Copywriter | Mike Burns |
| Web Director | Tomoaki Yamura |
| Production Supervisor | Hidenori Tsumoto |
| Production Manager | Sho Yamamoto |
| Director | Show Yanagisawa |
| Cinematography | Senzo Ueno |
| Camera Assist | Akio Fujita |
| Lighting Director | Masachio Nishida |
| Lighting Assist | Isao Kato |
| Production Designer | Yui Miyamori |
| Wardrobe / Stylist | Takeru Sakai |
| Stylist Assist | Arisa Shimoda |
| Hair and Makeup | Hirofumi Kera |
| Hair and Makeup | Sawako Yuri |
| Hair and Makeup | Sachiko Hayashi |
| Hair and Makeup | Jun Nakamura |
| Hair and Makeup | Kumiko Kurogi |
| Hair and Makeup | Yuka Ishiduka |
| Hair and Makeup | Rei Matsui |
| Hair and Makeup | Nannan Shindo |
| Hair and Makeup | Ayako Okudo |
| Hair and Makeup | Midori Suzuki |
| Hair and Makeup | Mai Ozeki |
| Hair and Makeup | Seiko Harada |
| PSYCHE | |
| Management of Choreographer | Yuko Yamamoto |
| Dancer | Ayana Nissan |
| Dancer | Airi Yamawaki |
| Dancer | Saori Watabe |
| Casting | Kenji Nishina |
| Casting | Yoshiko Inada |
| DIT | Ryogo Tachiwada |
| Motion Control Camera | Kyoritsu Kougei Co |
| Motion Control Camera | Watermark Ltd |
| Motion Control Chief Operator | Shigeru Hagiwara |
| Motion Control Operator | Keisuke Yamamoto |
| Crane Operator | Emilie Arrivé |
| Projection Operator | KOWA |
| Shooting Studio | Yokohama Super Factory |
| Location | LONGWOOD STATION |
| Picture Car | HUMMER JAPAN |
| Production Transport | Hakuhodo Kettle Inc |
| Post Production | IEMOTO inc. |
| Flame Artist | Kenichi Sasaki |
| Editor | Takashi Tanaka |
| 3D CG Company | slanted |
| 3D CG Director Production Head | Futoshi Yamauchi |
| 3D CG Director | Naohiro Kawaguchi |
| 3D CG Executive Producer | Shinji Santoh |
| 3D CG Production anager | Atsushi Ueta |
| Post Production | digital egg inc., Tokyo |
| Mixer | Erito Ayaki |
| Mixer | Masayuki Sato |
| Music Company / Composer | YUGE inc. |
| Music Director | Kazuyoshi Tonami |
| Music Composer | Yuma Yamaguchi |
| Music Remix | Mary Libro |
| Music Singer | Mara Carlyle |
| Sound Effects | Yoshio Nakamura |
| 2D Animation | Masanobu Hiraoka |
| Title layout | Masaki Watanabe |
| Colorist | Ben Conkey |
| Editor | Hanako Tabata |
| Site Builder | Nanou Inc. |