Student - "Hello Officer" by ANDY Awards 2019
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Student - "Hello Officer"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Hello Officer |
| Agency | School of Visual Arts |
| Campaign | Hello Officer |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement "Hello Officer" addresses the pressing issue of police-related shootings in the United States. Through a serious and emotional narrative, the ad highlights the lack of indictments due to insufficient evidence in cases where police have killed individuals in vehicles. It presents data to deepen the impact, emphasizing the importance of evidence. The solution offered is an innovative feature within the popular navigation app, Waze. This feature, activated by the phrase "Hello Officer," automatically records audio and video. It discreetly captures interactions during police stops, providing crucial footage that could serve as evidence in future legal proceedings. The ad is a call for empowerment, encouraging drivers to protect themselves by utilizing this technology. The visuals are stark, utilizing black and white footage to emphasize the gravity of the subject matter, while scenes from real incidents reinforce the message. This web film presents national statistics and touching personal stories to emphasize the urgent need for this technology, blending emotion with powerful factual arguments. |
| Creative Team | Billy Liao |
| Creative Team | Hailey Lawrence |