Student - "Penguin Audiobooks Getaway" by ANDY Awards 2019
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Student - "Penguin Audiobooks Getaway"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Penguin Audiobooks Getaway |
| Agency | Miami Ad School |
| Campaign | Penguin Audiobooks Getaway |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| AI Description | The ad for Penguin Audiobooks is strategically placed in a subway station, utilizing the confined space to reflect a form of escapism. The advertisement displays a detailed map of Middle Earth—a fictional location from the famous 'Lord of the Rings' series. It incorporates the message "You Are Here" to hint at the viewer's current physical location while encouraging them to lose themselves in a different world through the power of audiobooks. The minimalist and modern design incorporates a monochromatic color scheme, giving a vintage feel with hints of fantasy and adventure. The Penguin logo prominently features at the bottom, along with an enticing tagline that invites viewers to engage their imagination and embark on an audio journey. This creative presentation effectively transcends the physical confines of the subway, stimulating a sense of adventure and discovery for its audience. |
| Creative Team | Samar Singh |
| Creative Team | Alex Livijn Carlman |