Student - "Google Deaf Sign Translator" by ANDY Awards 2019
Filter results by
Student - "Google Deaf Sign Translator"
- Brand: Student
- Country: Brazil
- Advertiser: Wrangler
| Title | Google Deaf Sign Translator |
| Agency | Miami Ad School Brazil |
| Campaign | Google Deaf Sign |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement for the 'Google Deaf Sign Translator' showcases an innovative solution aimed at connecting deaf and mute individuals with the broader public. The video begins by highlighting the global population of deaf and mute individuals, emphasizing the communication barriers they face due to the lack of sign language interpreters. It then introduces a revolutionary feature in Google Translator that allows non-mute users to point their camera at a person performing sign language. The app converts these gestures into spoken words, while deaf users can receive voice answers as signs through the app's Conversation Mode. Set against a clean, minimalist backdrop with a pink wall, a woman is seen demonstrating sign language, which is seamlessly translated by the app. The ad effectively highlights innovation, accessibility, and inclusivity, promising a bridge between different communication worlds. |
| Creative Team | Marcelo Dzialoszynski |
| Creative Team | Kauê Barbosa |