Student - "Hush" by ANDY Awards 2019
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Student - "Hush"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Hush |
| Agency | Miami Ad School |
| Campaign | Hush |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | This ad titled "Hush" highlights the use of a new technology involving Siri, which allows smartphone users to discreetly contact emergency services using a safe word. The unique feature is illustrated through a simulated 911 call, where Siri relays vital information to the emergency operator. The visual style is minimalistic, dominated by dark and black screens, with key messages in white text. The ad underscores the crucial need for safety and protection, particularly in situations where victims are unable to speak or reach their phones. The innovative use of AI technology aims to provide a lifeline for those in danger, all the while maintaining anonymity and discretion. The ad leaves an impactful message on the importance of using technology responsibly to protect lives. |
| Creative Team | Cristina Marquez |
| Creative Team | Junggle Kim |
| Creative Team | Chaeyeong Seo |