Student - "Burger Kingdom" by ANDY Awards 2019
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Student - "Burger Kingdom"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Burger Kingdom |
| Agency | Miami Ad School |
| Campaign | Burger Kingdom |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The ad playfully addresses the Brexit controversy by presenting an imaginary scenario where Burger King, worried about EU beef supply post-Brexit, declares independence as "Burger Kingdom." The ad features British newspapers with Brexit headlines, followed by animated sequences of the UK detaching from Europe, and cows roaming free in the EU. The iconic Burger King figure, dressed as a monarch, becomes the leader of this new 'nation.' The King is seen live-streaming the declaration of independence and delivering it to the UK Parliament by helicopter. Burger Kingdom rolls out a campaign offering tourists citizenship with personal passports, promoting through social media interactions like conferring lofty titles such as 'Baroness of Buns.' Wall posters, flags, and store branding further emphasize the satirical secession. The ad humorously underscores Burger King's commitment to maintaining its quality, showcasing the whopper as a symbol of sovereignty and loyalty. |
| Creative Team | Connor Witt |
| Creative Team | Lee Koppel |