Student - "Power Off Cam" by ANDY Awards 2019
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Student - "Power Off Cam"
- Brand: Student
- Country: United States
- Advertiser: Wrangler
| Title | Power Off Cam |
| Agency | School of Visual Arts |
| Campaign | Power Off Cam |
| Advertiser | Wrangler |
| Brand | Student |
| Posted | April 2019 |
| Business Sector | Others |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement introduces Apple's new feature called "Power Off Cam," designed to tackle phone theft. It starts by sharing alarming statistics about phone theft in America. The visuals show a phone being turned off, triggering the feature that captures photos from both the front and back cameras if the phone is powered off by someone other than the owner. This innovative, tech-driven approach utilizes face recognition technology, requiring verification before shutting down the device. If an unrecognized person attempts it, their photo is snapped and uploaded to iCloud, providing evidence for police reports. The ad's sleek, minimalist aesthetic emphasizes technology's role in enhancing security and protection by understanding and intercepting thieves' behavior with smartphones. The video closes with the Power Off Cam icon, highlighting the importance of the tool in aiding users to secure their devices. |
| Creative Team | SangYoung Bae |
| Creative Team | Rosalyn Oh |
| Creative Team | Sean Dong |