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ANDY Awards

Creative Award
New York, United States
Xfinity Mobile - "Data in Dollars" by ANDY Awards 2019

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TitleData in Dollars
Agency
Campaign Data Into Dollars
Advertiser Xfinity
Brand Xfinity Mobile
Date of First Broadcast/Publication 2018
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
AI Description The ad starts with various dynamic video frames showcasing different content, such as sports highlights and makeup tutorials, each assigned a monetary value representing their data cost. It emphasizes the high cost of data usage on common mobile carriers and suggests Xfinity Mobile as a cost-effective alternative. The visuals intersperse real-life content and cartoon animations to illustrate the user's surprise at the high data expenses. It highlights how Xfinity Mobile offers significant savings, dramatically compared to other services. The ad captures the audience's attention through vibrant, fast-paced editing and relatable scenarios, ultimately promoting Xfinity Mobile’s more affordable data plans.
SVP Brand Marketing Communications
SVP Brand Marketing Communications
Vice President Brand Marketing Communications
Director Brand Marketing Communications
Brand Manager
Managing Partner
Managing Partner
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Copywriter
Director
Executive Broadcast Producer
Production Company Producer
Account Director
Account Director
Account Director
Account Manager
Director Brand Strategy
Communication Strategist
Senior Business Affairs Manager
Sound Design Company
Senior Audio Engineer
Executive Audio Producer
Animation/3D
Motion Graphics Creative Director
Executive Post Producer
Post Production
Technical Director
Production Company
Production Designer
Editor
Telecine
Special Effects / VFX
Music