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ANDY Awards

Creative Award
New York, United States
Unilever - Ben&Jerry's - "The Unbreakable Rainbow" by ANDY Awards 2019

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TitleThe Unbreakable Rainbow
Agency
Campaign The Unbreakable Rainbow
Advertiser Unilever
Brand Unilever - Ben&Jerry's
PostedApril 2019
Business Sector Food
Media Type Web Film
Length
AI Description The ad opens with scenes of a rainbow art installation being burned by rioters in Warsaw. Nationalists describe it as a plague, displaying deep-rooted homophobia. The ad highlights Poland's standing as the second most homophobic country in the EU. The rainbow, a symbol for the LGBT community, was attacked multiple times but was rebuilt each time. The city eventually removed it under pressure. However, Ben & Jerry's collaborated to create an "unbreakable" rainbow hologram that cannot be destroyed, symbolizing resilience and love. The ad uses impactful visuals of flames, protests, and the serene hologram, accompanied by supportive and critical social media reactions. It emphasizes the unwavering spirit of love and support within the LGBT community and their allies, despite adversity. The ad is emotionally charged, promoting inclusion, unity, and hope.
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Creative Director
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BRAND:
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AGENCY:
180heartbeats + JvM