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ANDY Awards

Creative Award
New York, United States
truth - "Treatment Box" by ANDY Awards 2019

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TitleTreatment Box
Agency
Campaign Treatment Box
Advertiser Truth
Brand truth
PostedApril 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Web Film
Length
AI Description The 'Treatment Box' campaign by truth emphasizes the severity of the opioid crisis in America by showcasing a live detox on the streets of New York. Using LED screens, they recreate the treatment room of Rebekkah, an individual battling opioid addiction. As crowds watch her struggle live, the ad features clips of news coverage highlighting the opioid epidemic, celebrity overdoses, and testimonies. The campaign aims to put a real face on the crisis, evoking empathy and raising awareness about the impact of addiction. The audio enhances the message with a somber tone, drawing attention to the urgency of the epidemic. The ad concludes with statistics demonstrating increased public awareness and engagement.
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