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ANDY Awards

Creative Award
New York, United States
truth - "Rebekkah's story" by ANDY Awards 2019

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TitleRebekkah's story
Agency
Campaign Treatment Box
Advertiser Truth
Brand truth
PostedApril 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Web Film
Length
AI Description The advertising video "Rebekkah's story" by the brand 'truth' highlights the severe and invasive nature of opioid addiction. It opens with a stark portrayal of a crowded urban setting, where a public installation shows Rebekkah inside a transparent box mimicking the isolating experience of opioid detoxification. Her visible discomfort and cold sweats starkly illustrate the symptoms and struggle of withdrawal. Her story unfurls, revealing a life derailed by addiction after being prescribed pain pills for an ankle injury during her promising dance career. The ad underscores the message that opioid dependence can begin after just five days, urging awareness and spreading the truth about the crisis. Scenes of concerned onlookers amplify the narrative, portraying a shared empathy and urgency. The visual style is gritty and realistic, enhancing the emotional gravity of the subject.
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