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ANDY Awards

Creative Award
New York, United States
truth - "Treatment Box" by ANDY Awards 2019

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TitleTreatment Box
Agency
Campaign Treatment Box
Advertiser Truth
Brand truth
PostedApril 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Web Film
Length
AI Description The ad titled 'Treatment Box' by truth features Rebekkah, who bravely shares her journey through opioid withdrawal. Displayed publicly in an outdoor installation, the video captures her raw and vulnerable moments, giving a real-time view into the harsh realities of overcoming addiction. The video follows Rebekkah from her recounting her initial exposure to opioids at 14, through her pain, struggle, and determination to recover. The ad employs an intimate and documentary style, emphasizing the emotions and trials of detoxification, with captions spelling out withdrawal symptoms like anxiety, tremors, and nausea. The setup acts as a powerful statement, aiming to generate awareness and empathy among passersby and viewers, highlighting the widespread impact and non-discriminatory nature of opioid addiction. The ad serves as both a cautionary tale and a message of hope and recovery.
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