Skoda - "Tour des Femmes" by ANDY Awards 2019
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Skoda - "Tour des Femmes"
This ad is part of the ACT Responsible Collection
- Brand: Skoda
- Country: United Kingdom
- Advertiser: SKODA
| Title | Tour des Femmes |
| Agency | Fallon |
| Campaign | Tour de Femmes |
| Advertiser | SKODA |
| Brand | Skoda |
| Posted | April 2019 |
| Business Sector | Automotive |
| Media Type | Web Film |
| Length | |
| AI Description | The ad by Skoda, titled "Tour des Femmes," focuses on challenging the absence of a women's Tour de France by showcasing a group of women cyclists riding all 21 stages one day ahead of the men's race. The visuals highlight the scenic beauty of the routes, the determination of the female athletes, and important conversations about gender equality in sports. The narrative criticizes the exclusion of women from the Tour de France, presenting this endeavor as a symbolic step towards change. Featuring vibrant footage of cycling teams in action, accompanied by media snippets and interviews, it ends with calls for inclusivity and equality in sports, capturing the powerful spirit of this groundbreaking initiative supported by significant public attention. |
| Chief Creative Officer | Chaka Sobhani |
| Agency Producer | Katie Spong |
| Agency Production Assistant | Alex Taylor |
| Creative Director | Ronaldo Tavares |
| Creative Director | Ricardo Motti |
| Art Director | Charlotte Prince |
| Copywriter | Lorilley Sessions |
| Client Partner | Carolyn Cho |
| Account Director | Max de Rohan Willner |
| Account Manager | Rachel McEwan |
| Director | Josh Exell |
| Production Co | Exell Post |
| City | Exell Post |
| Director of Photography (DOP) | Josh Exell |
| Editor | Luke Exell |
| Company | Excell Post |
| Post Production | Prodigious India |
| Post Production | Chloe London |
| Colorist | Matty Lee-Redman |
| Music | Nick Harrison |
| Voice | Tetiana Kalachova |
