Reporter Magazine - "Changing Your Perspective" by ANDY Awards 2019
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Reporter Magazine - "Changing Your Perspective"
- Brand: Reporter Magazine
- Country: Czech Republic
- Advertiser: Reporter Magazine
| Title | Changing Your Perspective |
| Agency | VML Czechia |
| Campaign | Changing Your Perspective |
| Advertiser | Reporter Magazine |
| Brand | Reporter Magazine |
| Posted | April 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Web Film |
| AI Description | In this powerful ad by Reporter Magazine, a sea of soldiers marches in unison on an airport runway, dressed in similar desert camouflage uniforms and carrying military backpacks. Each soldier seems intent on the task at hand, creating a mass of uniformity. However, one soldier stands out, engrossed in reading a magazine titled 'Reporter.' This visual contrast highlights the theme of individual thought within a collective environment. The setting is moody and cinematic, enhanced by the subtle sepia tone of the sunset, adding a layer of drama and intrigue. This campaign effectively conveys the importance of staying informed and maintaining personal perspective even within uniform, regimented situations. |
| Regional Chief Creative Officer | Jaime Mandelbaum |
| Chief Creative Officer | Tereza Sverakova |
| Creative Director, Art | Marco Antonio Do Nascimento |
| Creative Director, Art | Atila Martins |
| Art Director | Jan Šiller |
| Copywriter | Karla Calheiros |
| Photographer | Pavel Hejný |
| Retoucher | Petra Vokjan |
| Agency Producer | Tomas Tomasek |