Gillette - "We Believe: The Best Men Can Be" by ANDY Awards 2019
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Gillette - "We Believe: The Best Men Can Be"
- Brand: Gillette
- Country: United States
- Advertiser: Procter & Gamble
| Title | We Believe: The Best Men Can Be |
| Agency | Grey New York |
| Campaign | We Believe: The Best Men Can Be |
| Advertiser | Procter & Gamble |
| Brand | Gillette |
| Posted | April 2019 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Web Film |
| Length | |
| AI Description | The Gillette advertisement titled "We Believe: The Best Men Can Be" takes a bold stance, addressing societal issues such as toxic masculinity, bullying, and the Me Too movement. Utilizing a mix of contemporary and gritty visuals, the ad challenges traditional expectations of masculinity and compels viewers to reflect and engage in serious conversation. It features real-world news clips, personal testimonies, and public reactions, drawing a line between past perceptions and the future of male behavior. The narrative is not just about criticism but also offers a hopeful call to action, encouraging all to hold themselves accountable and strive for a better version of masculinity. The ad sparked wide media coverage and controversy, becoming a trending topic, with its discussions permeating classrooms and inspiring corporate responsibility. |
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