Pernod Ricard - "The Time We Have Left" by ANDY Awards 2019
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Pernod Ricard - "The Time We Have Left"
- Brand: Pernod Ricard
- Country: Spain
- Advertiser: Pernod-Ricard
| Title | The Time We Have Left |
| Agency | Leo Burnett Madrid |
| Campaign | The Time We Have Left |
| Advertiser | Pernod-Ricard |
| Brand | Pernod Ricard |
| Posted | April 2019 |
| Business Sector | Spirits, Fortified Wines |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement "The Time We Have Left" by Pernod Ricard, created by Leo Burnett Madrid in 2019, captures heartfelt interviews with friends discussing the significance of their relationships. The ad opens with serene shots of various individuals seated in a minimalist, modern room. Throughout the ad, pairs of friends and life partners engage in introspective conversations, pondering how often they see each other and the future. The dialogue builds on themes of time, highlighting how modern life and technology pull people apart, leading to regrets about lost moments. The ad contrasts vivid, natural light visuals with dim, emotional scenes of people reminiscing in urban settings. The voice of a psychologist further emphasizes the discrepancy between valuing relationships and actual behaviors, suggesting people often waste time on less fulfilling activities. The ad urges viewers to recognize the importance of real-life connections over virtual interactions and encourages them to spend more time with loved ones. It ends with the poignant question: "How much time will you spend with the people who matter to you?" directing viewers to a website to calculate their own time left with loved ones. |
| Client contact | Maria Prados |
| Client contact | Kerman Romeo |
| Client contact | Miguel Angel Pascual |
| Client contact | Telmo Pagalday |
| General Creative Director | Juan García Escudero |
| Creative Director | Gastón Guetmonovitch |
| Creative Director | Daniel Sáenz |
| Art Director | Juan Frias |
| Account Director | Laura Gutierrez |
| Account Supervisor | Clara Hernangómez |
| Account Planner | Iñigo Rivera |
| Head of Digital | Carmina Serrano |
| Innovation | Carmina Serrano |
| Advanced Analytics | Publicis Media |
| Agency Producer | Victor Cruz |
| Production Company | Tesauro |
| Production Company Producer | Felix Fernandez de Castro |
| Executive Producer | Pancho Alted |
| Production Company Producer | Susana Boix |
| Sound | Serena Ryder |
| Media Agency | Mediacom |
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