Nike - "JDI Dream Crazier" by ANDY Awards 2019
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Nike - "JDI Dream Crazier"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | JDI Dream Crazier |
| Agency | Wieden + Kennedy |
| Campaign | JDI Dream Crazier |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2019 |
| Business Sector | Sportswear |
| Media Type | Web Film |
| Length | |
| AI Description | The Nike "JDI Dream Crazier" ad challenges gender stereotypes, showcasing powerful images of women excelling in sports. It highlights moments of tears, perseverance, and triumph from female athletes in various sports like marathon running, basketball, and boxing. The narration confronts societal criticisms faced by women when expressing emotions or playing against men, labeling such behavior as 'crazy.' Historical footage depicts a woman being pulled from a marathon, emphasizing ongoing battles for equal opportunities. The ad encourages viewers to embrace being labeled as 'crazy' and redefine it as power and achievement, set to an inspiring and emotional soundtrack. Nike's iconic 'Just Do It' slogan appears at the end, reinforcing a call to action and empowerment. |
| Editing Company | Joint Editorial House |
| VFX | A52 |
| Executive Creative Director | Jason Bagley |
| Executive Creative Director | Eric Baldwin |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan O'Rourke |
| Copywriter | Alex Romans |
| Art Director | Alex Romans |
| Copywriter | Emma Barnett |
| Art Director | Emma Barnett |
| Broadcast Producer | Shelley Eisner |
| Production Coordinator | Cole Davenport |
| Executive Producer | Jake Grand |
| Executive Producer | Krystle Mortimore |
| Head of Production | Matt Hunnicutt |
| Business Affairs | Emily Kahn |
| Business Affairs | Laura Caldwell |
| Director of Business Affairs | Amber Lavender |
| Group Brand Director | André Gustavo |
| Brand Director | Luiza Prata Carvalho |
| Brand Executive | William Frazier |
| Brand Executive | Anthony Williams |
| Global Group Strategy Director | Andy Lindblade |
| Brand Strategy Director | Nate Goldberg |
| Global Media Director | Daniel Sheniak |
| NA Media Director | Reme DeBisschop |
| Associate Media Director | Emily Graham |
| Media Supervisor | Stephanie Campbell |
| Media Planner | Vivian Zhang |
| Assistant Media Planner | James Ramseur |
| Design Ops Manager | Alicia Kuna |
| Design Producer | Michael Rosenau |
| Designer | Shayne Kybartas |
| Designer | Beth Schuenemann |
| Designer | Rob Mumford |
| Retoucher | Frazer Goodbody |
| Retoucher | Greg Radich |
| Print Producer | Denise Hanggi |
| Creative Manager | Zilla Peoples |
| Creative Manager | Lisa Calgaro |
| Integrated Traffic Manager | Tim Bell |
| Integrated Traffic Manager | Marie Hernandez |
| Production Company | Somesuch Somesuch |
| Partner | Sally Campbell |
| Managing Director | Sally Campbell |
| Partner | Tim Nash |
| Managing Director | Tim Nash |
| Director | Kim Gehrig |
| Executive Producer | Nicky Barnes |
| Line Producer | Suzie Grenne-Tedesco |
| Director of Photography (DOP) | James Laxton |
| Head of Production | Laura Hegarty |
| Production Supervisor | Courtney Nolen |
| Assistant Production Supervisor | DeeAhna Hernandez |
| Editor | Peter Wiedensmith |
| Assistant Editors | Vanessa Yuille |
| Assistant Editors | Trevor Schulte |
| Assistant Editors | Kristy Faris |
| Post Production | Shada Shariatzadeh |
| Post Production | Jen Milano |
| Executive Producer | Leslie Carthy |
| Head of Production | Patty Brebner |
| Sound Designer | Noah Woodburn |
| Sound Designer | Natalie Huizenga |
| Special Effects / VFX | Pat Murphy |
| 2D VFX Artist | Adam Flynn |
| 2D VFX Artist | Richard Hirst |
| 2D VFX Artist | Rod Basham |
| 2D VFX Artist | Joey Brattesani |
| 2D VFX Artist | Andy Davis |
| 2D VFX Artist | Dan Ellis |
| Online Editor | Kevin Stokes |
| Online Editor | James Buongiorno |
| Online Editor | Sam Kolber |
| Production Company Producer | Michael Steinmann |
| Production Company Producer | Jillian Lynes |
| Production Coordinator | Andrew Rosenberger |
| Executive Producer | Kim Christensen |
| Executive Producer | Patrick Nugent |
| Managing Director | Jennifer Sofio Hall |
| Color Company | Company 3 |
| Colorist | Tom Poole |
| Color Producer | Alexandra Lubrano |
| Color Assistant | Jenny Montgomery |
| Mix Company | Eleven Studios |
| Mixer | Jeff Payne |
| Assistant Mixer | Andrew Smith |
| Executive Producer | Melissa Elston |
| Production Company Producer | Imani Franklin |