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ANDY Awards

Creative Award
New York, United States
NY-Presbyterian Hospital  - "TXT 2 HLP" by ANDY Awards 2019

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TitleTXT 2 HLP
Agency
Campaign TXT 2 HLP
Advertiser NewYork-Presbyterian
Brand NY-Presbyterian Hospital 
PostedApril 2019
Business Sector Hospitals, Healthcare facilities & Medical Services
Media Type Web Film
AI Description The advertisement for NY-Presbyterian Hospital's 'TXT 2 HLP' showcases a transformative mobile platform designed to recruit and train terminal cancer patients as suicide counselors. The visual narrative prominently features two smartphones displaying text message conversations, symbols of connection and support. Set against a dark, modern backdrop, these messages convey serious discussions about life’s difficulties and the offering of support. The text explains the mission and results of the initiative, highlighting '200 lives saved so far.' Different segments show participants of the crisis text line, revealing the real impact the service is having. The use of deep blues and silhouette imagery adds a sense of seriousness and urgency, aligning with the ad's life-saving message.
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