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ANDY Awards

Creative Award
New York, United States
NY-Presbyterian Hospital  - "TXT 2 HLP" by ANDY Awards 2019

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TitleTXT 2 HLP
Agency
Campaign TXT 2 HLP
Advertiser NewYork-Presbyterian
Brand NY-Presbyterian Hospital 
PostedApril 2019
Business Sector Hospitals, Healthcare facilities & Medical Services
Media Type Web Film
Length
AI Description The ad features a personal narrative of a woman diagnosed with terminal cancer who finds hope and purpose by volunteering for a texting helpline for people considering suicide. Through heartfelt conversations, she shares understanding and empathy with those who are in crisis, offering support from her own experiences with pain and resilience. The video includes interviews with hospital staff, footage of patients receiving treatment, and training modules for the crisis text line. The ad aims to show the powerful impact of connecting those facing life's challenges with people who understand.
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