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Creative Award
New York, United States
National Organization for Victim Assistance - "THE RAPE TAX" by ANDY Awards 2019

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TitleTHE RAPE TAX
Agency
Campaign THE RAPE TAX
Advertiser National organization for victim assistance
Brand National Organization for Victim Assistance
PostedApril 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Web Film
Length
AI Description The ad titled "THE RAPE TAX" addresses the financial burden that rape victims face in the U.S. for medical treatments related to their assault. The video opens with a stark, black-and-white aesthetic, listing the average cost for victims. A narrative unfolds from the perspective of Desdemona Dallas, a survivor who shares her story of being raped after a night out. Through courtroom footage and real bill images, it emphasizes the unjust financial burden faced by survivors; bills are shown, highlighting the exorbitant costs they are expected to cover. The National Organization for Victim Assistance (NOVA) pledges to support survivors by connecting them with victim advocates who can help alleviate these costs. The campaign's impact is expanded beyond the screen, as the ad reveals how personal stories of survivors, turned into hospital bills, are shared across multiple media. The visual storytelling includes posters, online articles, and a prominent billboard in Times Square, which further demands public attention and calls for action against this injustice. The piece aims to inform and drive change by bringing awareness to the costs of being a rape victim, both financial and emotional.
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