National Organization for Victim Assistance - "THE RAPE TAX" by ANDY Awards 2019
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National Organization for Victim Assistance - "THE RAPE TAX"
- Brand: National Organization for Victim Assistance
- Country: United States
- Advertiser: National organization for victim assistance
| Title | THE RAPE TAX |
| Agency | Area 23 |
| Campaign | THE RAPE TAX |
| Advertiser | National organization for victim assistance |
| Brand | National Organization for Victim Assistance |
| Posted | April 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Web Film |
| AI Description | The advertisement titled 'The Rape Tax' creates awareness about the financial burden faced by victims of sexual assault in the US. It features a powerful visual of a hospital bill with the name 'Saint Augustine' for a rape survivor, rewritten to include details of the assault. The imagery serves as both an eye-opener and a call to action, encouraging other survivors to share their stories and create bills via a dedicated website. Integrated into the ad are sections depicting the campaign's extension into social media and public spaces like billboards. This initiative is part of a broader push to eliminate the charges victims face, raising awareness through a mix of visuals and text. It is a striking, informative campaign leveraging multiple media avenues to connect and support victims, as well as engage a wider audience in advocacy. The ad effectively shines a light on the cost injustice associated with sexual assault cases, promoting systemic change. |
| Chief Creative Officer | Fred Levron |
| Executive Creative Director | Tim Hawkey |
| Group Creative Director | Michael Kizilbash |
| Executive Creative Director | Bernardo Romero |
| Creative Director | Jorge Munoz |
| Creative Director | Denise Bankson |
| Creative Director | Bruno Brasileiro |
| Creative Director | Felipe Munhoz |
| Creative Director | Ronnie Caltabiano |
| Copywriter | Matthew Shepatin |
| Art Director | Guillermo Aracena |
| Art Director | Ash Winter-Best |
| Art Director | Adam Papanestor |
| Copywriter | Clay MacGuire |
| Copywriter | Michael Harris |
| Production Company Producer | Anna Lopez |
| Creative technologist | Bill Hanff |
| Account Manager | Joseph Adams |
| Account Manager | Whitney Herman |